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Phil-Glams Couture leaves a lasting impression at the renowned Pure London Fashion Festival in London.

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Phil-Glams Couture concluded an extraordinary showcase at the prestigious Pure London Fashion Festival, held from February 11th to 13th, 2024, at Olympia London, demonstrating unparalleled creativity and sophistication. Amidst renowned global brands, Phil-Glams presented its latest collection, drawing admiration for its fusion of Nigerian craftsmanship with innovative style.

The event, renowned for spotlighting the pinnacle of the fashion industry, provided the perfect platform for Phil-Glams’ exquisite designs, captivating attendees with their blend of tradition and modernity. The festival, a cornerstone of the fashion calendar, attracted a diverse audience comprising fashion enthusiasts, buyers, influencers, and media personnel eager to witness the latest trends.

Phil-Glams Couture’s showcase was distinguished by its distinctive amalgamation of traditional and contemporary aesthetics, making a resounding statement. Philomina Gasarah, CEO at Phil-Glams Couture, expressed her delight, stating, “We are honored to share the stage with talented designers worldwide and showcase Phil-Glams’ ethos – innovation, elegance, and sustainability.”

The exhibition featured an array of Phil-Glams’ creations, ranging from glamorous evening wear to African beaded prints, each narrating a tale of craftsmanship and allure. Particularly noteworthy was the ‘Glam Gown,’ a sustainable masterpiece acclaimed for its intricate detailing and use of eco-friendly materials.

Phil-Glams Couture’s commitment to sustainability permeated their collection, reflecting the brand’s dedication to ethical fashion while maintaining luxury and style. This conscientious approach resonated with the global shift towards eco-consciousness in the fashion industry.

The successful showing at Pure London signifies a significant milestone for Phil-Glams Couture, solidifying its position as a frontrunner in the international fashion arena. The positive reception from buyers has resulted in numerous orders, ensuring Phil-Glams’ signature style graces boutiques and retailers worldwide.

Joy Ode, International Sales and Creative Director at Phil-Glams Couture, expressed enthusiasm about the exhibition’s outcomes, revealing, “We’ve secured three major international orders during the event! This sets a promising tone for the year ahead, and we eagerly anticipate sharing our creations with the world.”

Phil-Glams Couture extends heartfelt appreciation to the organizers of Pure London Fashion Festival for executing a flawless event, and to all guests, patrons, and fellow designers who contributed to an unforgettable experience.

For further information about Phil-Glams Couture and its collections, please visit or follow @PhilGlamsCouture on Instagram and Facebook.

About Phil-Glams Couture: Phil-Glams Couture is a pioneering fashion house based in Lagos, Nigeria, and Manchester, United Kingdom, specializing in high-end couture with a conscience. Renowned for merging classical sophistication with progressive design, Phil-Glams is committed to championing eco-friendly fashion without compromising on luxury.