L’Oréal Paris South Africa has proudly announced its partnership with South African Fashion Week, marking a significant collaboration as the official makeup and beauty sponsor for the forthcoming April and October editions of the esteemed fashion event.
Themed “Walk Your Worth,” L’Oréal Paris will showcase its renowned expertise in makeup and skincare on the local runway, adding a touch of glamour and sophistication to the fashion extravaganza.
This partnership symbolizes a historic moment, as one of the largest local fashion events is now backed by the prestigious beauty brand. Against the vibrant backdrop of Johannesburg’s bustling business district, the Mall of Africa will host this celebration of beauty and fashion, where L’Oréal Paris will collaborate with South African designers to present captivating looks that exude confidence and inclusivity.
As part of the “Walk Your Worth” initiative, L’Oréal Paris will debut its own “Walk Your Worth” runway show and collection, co-created with esteemed South African couture designer Biji La Maison.
This exclusive collection will be showcased by L’Oréal Paris’ esteemed tribe of top influencers and celebrities in South Africa, showcasing the fusion of local creativity with global beauty expertise. Inspired by the brand’s iconic tagline, “Because You’re Worth It,” the runway show will empower women to assert their presence and make a bold statement in society.
Burkhard Pieroth, president of sub-Saharan Africa for L’Oréal Paris, emphasized the profound impact of this partnership on the fashion industry, stating, “This extraordinary collaboration will amplify the message of women’s strength and celebrate beauty in all its forms.”
