HeyDude, a popular casual footwear brand renowned for its comfort and lightweight designs, is set to launch in the UK on March 20th as part of its global expansion efforts.
Acquired by Crocs, Inc. in 2022, HeyDude has gained rapid popularity in the US, offering a range of shoes for men, women, and children. Among its bestselling styles are the ‘Wally’ and ‘Wendy’ designs, featuring fitted elastic laces, removable foam insoles, and remarkably lightweight outsoles, providing versatility and easy on/off wearability.
The brand’s UK debut will be marked by the unveiling of a dedicated UK website and distribution through 191 retail outlets. Partnering with prominent retailers such as Schuh, Kurt Geiger, and Paul Byron in Ireland, HeyDude aims to make its mark in the British market.
Kelly Cortina, Senior Vice President and Global Chief Product and Merchandising Officer at HeyDude, expressed excitement about introducing the brand’s signature comfort and versatility to UK consumers. Cortina stated, “Once consumers experience our footwear, they typically return for more, with an average purchase of four pairs per customer. We believe our products’ ease and timeless style will resonate well with the UK audience.”
With reported revenues nearing $950 million last year, HeyDude’s UK expansion marks the initial step in its broader international strategy aimed at enhancing global brand recognition.
