Adrian Appiolaza has stepped into the spotlight as the new creative director
at Moschino, unveiling his inaugural collection in Milan. Drawing inspiration from the iconic Franco Moschino archive, Appiolaza infused classic designs with a contemporary twist, paying homage to the label’s theatrical roots.
In his approach to revitalizing Moschino, Appiolaza emphasized the importance of relatability and inclusivity. He aimed to reconnect audiences with Moschino’s timeless masterpieces while injecting a sense of modernity and accessibility.
With just weeks to prepare following the tragic passing of his predecessor, Davide Renne, Appiolaza delved into Moschino’s rich history, selecting key elements that resonated with his vision. The collection featured trompe-l’œil suspenders, vibrant ruffles, and playful polka dots, all reimagined through a fresh lens.
Among the standout motifs were nods to Franco Moschino’s signature themes of peace and unity. Appiolaza seamlessly integrated these symbols into his designs, conveying a universal message of harmony and understanding.
Embracing Moschino’s legacy as a disruptor in the fashion industry, Appiolaza emphasized the importance of not taking oneself too seriously. He encouraged individuals to express their unique style without conforming to societal expectations, echoing Franco Moschino’s belief in dressing authentically.
As Appiolaza takes the helm at Moschino, he brings with him a wealth of experience and a distinct perspective on fashion. With his debut collection, he signals a new chapter for the iconic brand, blending heritage with innovation in a celebration of creativity and self-expression.
