How you can take your business to the next level after COVID-19.
As a serial entrepreneur,I run a logistic business(Classiquelogistics)amongst other businesses and I am blessed with amazing and wonderful clients. We have some of whom we do daily deliveries for.
l will like to focus my point on one of these clients for now. Since January till date, there is no day we dont run deliveries for this company,except on weekends, although there are some exceptional weekends we still run deliveries for them.
Presently in this lockdown, the demand for their products is very high and our riders have been working relentlessly, handling their deliveries.
I discovered 2 major platforms this particular company uses for their advert is Facebook and Instagram.
Last week I called the owner of the business to ask how much he spends on a monthly basis for advert.
His response was quite quick, he said “KJO, I spend over $1000 monthly on Facebook and Instagram advert. That means he spends about N400,000 on adverts every month. Trust me the result is “very” visible.
You dont have to spend $1000 monthly if you don’t have the means but you need to have a consistent budget for advert no matter how small.
if as a business owner, you are on a social media platform like Facebook and you are not making money, trust me you need a serious business counselling.
When you see certain people selling or doing very well in their businesses more than you, trust me there are some major decisions/steps or risks they are taking that you are not.
Sometimes the business is not the problem, the real problem is, you are not investing enough in promotions and business visibility.
I have seen Entrepreneurs that invested Millions in buying products but have no single plan for regular promotions.
In January I got a call from Facebook, because they noticed I do regular adverts for my product and services. one of their experts advised me on how to make my adverts more effective.
There are 3 major platforms i use often 1. Facebook, 2. Instagram and Email Marketing.
To make money on a platform like Facebook you need to do the following
1. You need to have something important to sell. Before you go into any business, do your research and ensure people are in need of the product you want to sell.
Ensure people are:
I. Willing to buy your products
ii. Ready to buy your products and
iii. Able to buy your products.
2. Create a business page for your business.
3. Identify your audience:- you need to know your customers/clients, gender and locations. These are what you can do with Facebook and Instagram.
I did an advert sometime ago and I noticed there was a high demand for the product in PH and Abuja, I’m already thinking of how to set up a store in PH and Abuja in future or have distributors in that region, in order to meet up with the demand.
4. You need quality graphic designs with fewer words or good video adverts. Get people that have used your product(s) or service(s)to share their testimonies. I have gotten new clients because some of the existing clients shared testimonies of our services.
5. You need a monthly budget for adverts:- You can start small and grow big with your monthly budget for advert. Yes your product/services might be of good quality but there are many other vendors like you chasing after the same customers/clients you are targeting. One of the best way to rise above them is to increase your monthly budget. You need to position your business very well for the right customers to see your products. The truth is, if you are spending $5 dollars per day on advert and your competitors are spending $30 per day, your competitors will have more results than you, even if their products is not as good as your product. Also if you are spending $5 per day and someone else is spending $2 per day, you will have more results than they do. it’s just a simple logic! So start small and as you grow in your sales, you can increase your advert budget.
At classiquelogistics, we want to help about 100 entrepreneurs for free in the next 3 months. We want to mentor 100 business owners and help them increase their sales in the next 3 months.
Yes it is free but you have to register under classiquelogistics as a vendor.
We want to be your official logistic company,so we will handle all your deliveries. Once you become our vendor we will help you set up a business page and help you run your daily advert while you fund it. Even if you are too busy we will manage your social media pages for free. You will be given a business manager to help you achieve better results.
Also, your products will be listed on our e-commerce platform for free.
Lastly, if are you looking for where to invest your money and earn a monthly income for the next 6 months you can talk to us. We invest in fast-moving products and logistics business for more information pls. call or send a WhatsApp message to :- 08083535857 or 08085327774.
Kehinde John Olagbenjo(KJO)
