If you are a small business owner, I understand that you may not have a huge marketing budget…
But you’ll agree that you need to constantly market your products and services, if you wish to remain in business.
The good news is, there are some marketing approaches that you can apply in your business that are highly effective, cost little and yield great results.
Let’s have a look at some of these marketing approach that you can apply in your business
1. Get a website
A business that doesn’t have a website is likely missing on a huge number of potential clients because people are constantly searching for things online.
A simple website where you share your business information, products, services, customer reviews, etc., would place your business on a global spotlight.
2. Get a blog.
Having a blog would increase your brand awareness and makes it easier for people to find you online.
Through your blog, you can reach a larger audience, have a community, teach them and direct them to an action point that generates revenue for your business.
A blog helps to generate continuous organic revenue all year round.
3. Register on Google My Business.
Google My Business is free and offers huge local advantage to your business. It gives you a massive local visibility and even gives you the option to create and manage a website for free. Click Here to see how to register on Google My Business.
4. Become Social Media Savvy.
Social Media is a massive game changer for many businesses around the world and it’s free.
You should establish a presence on Social Media, as this would help your business build relationship and have a continuous conversations with your customers and prospects.
Creating and posting engaging content can help promote your business and reach a wider audience, and this increases your chance of making more daily sales.
5. Become a Consultant.
Sharing your expertise and offering consultation services in your line of business helps to increase your brand awareness, draw people closer to your brand and you’ll be perceived as a leader in your industry.
6. Give out coupon deals.
You can explore coupon deal sites as a way of rewarding existing customers or attracting new customers, by offering coupon deals.
One of such site is Groupon.
To sell on Groupon, there is no upfront cost. Groupon only takes a certain percentage on every sale you make.
7. Advertise on Facebook/Instagram.
Facebook Ads is an effective and inexpensive way to advertise your products and services to targeted audiences, make sales and grow your business.
8. Explore Facebook Group.
You can create a Facebook group and build a community of loyal followers around your business.
9. Consider collaboration.
You can collaborate with other businesses that offer complimentary product or service and help each other achieve greater goals.
10. Do charity work.
Unfortunately, many small businesses overlook this aspect of marketing in business.
You can get involved in local charity activities, attend charity events and donate funds for great causes.
Getting involved in charity activities is a super effective way to boost your corporate responsibility and credibility, increase awareness for your brand and subtly appeal to people’s emotions.
I hope you’re able to implement some of these approaches and begin to experience more sales and growth in your business.
– Courage Ngele.
