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Eton Partners with Michelin-Starred Chef Björn Frantzén for Custom Made Shirt Collection

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**Custom Made Shirts Meet Culinary Excellence**

In both menswear and gastronomy, attention to detail is paramount. This shared commitment to excellence underpins the collaboration between Eton, renowned for high-end shirts, and Michelin-starred chef Björn Frantzén. This partnership celebrates meticulous craftsmanship through custom-made shirts, setting a new benchmark in luxury apparel.

Eton, synonymous with quality and sartorial style, has long been the preferred label for impeccable dress shirts. Their dedication to crafting the perfect shirt mirrors Chef Frantzén’s commitment to culinary excellence. Both fields demand mastery of materials, whether fabric or ingredients, and an acute attention to detail.

The collaboration arose naturally from mutual respect and shared Swedish heritage. Björn Frantzén, known for his innovative Nordic cuisine, brings a meticulous eye for detail that aligns seamlessly with Eton’s sartorial philosophy. “Working with Eton allows me to merge my aesthetic values with a brand that epitomizes high quality and timeless elegance,” says Frantzén.

The highlight of this collaboration is the custom-made white shirt, inspired by the chef’s professional attire but refined for versatile lifestyles. Each shirt can be extensively personalized, allowing customers to select fabric, collar type, cuff style, and monogramming, creating a unique piece that reflects personal style and stature.

**A Canvas of Culinary and Menswear Mastery**

This initiative goes beyond creating clothes; it enriches lifestyles, promoting a narrative where fashion and food share a deep connection. “Just as my dishes provide a taste experience, Eton’s Custom Made Shirts offer a visual and tactile delight,” Frantzén explains.

Eton’s dedicated platform for the collaboration offers an immersive digital experience, guiding customers through the customization process. This integration of technology enhances traditional tailoring, offering exclusivity and accessibility. As Eton and Björn Frantzén push the boundaries of their fields, this partnership stands as a symbol of innovative Swedish excellence, proving that in the pursuit of perfection, details are the design itself.

Experience the luxury of custom-made shirts with Eton and discover how personalized style can elevate your wardrobe.

**About Eton**

Eton is a leading global luxury men’s shirt and accessories brand founded in 1928 in Sweden. Dedicated to quality, innovation, and style, Eton offers a wide assortment of shirts and accessories for every occasion. Their products are available in 50 markets worldwide through and flagship stores in New York, London, Stockholm, and Malmö. Eton is also featured in leading department stores such as Harrods, Selfridges, Nordstrom, Saks Fifth Avenue, Harry Rosen, Printemps, Le Bon Marché, KaDeWe, and Lane Crawford.