In a groundbreaking move towards inclusivity, Black-owned Eastside Golf has unveiled its highly anticipated women’s apparel line, marking a significant milestone in the brand’s mission to revolutionize the culture of golf.
Launched in 2019 with a vision to make golf more accessible and welcoming to all, Eastside Golf’s debut women’s collection comprises 20 thoughtfully crafted pieces designed to cater to seasoned players, youthful enthusiasts, and newcomers alike. From two-piece tracksuits to banded crop tees, jumpsuits, pique polos, skorts, and dresses, each garment bears the distinctive Eastside Golf script or swingman logo.
With a focus on both style and functionality, many pieces feature hidden pockets, providing convenient storage for essentials such as tees, golf balls, valuables, and keys. Additionally, the collection includes hats designed to accommodate various hairstyles and textures, complete with a satin lining to protect hair.
Olajuwon Ajanaku, co-founder and creative director of Eastside Golf, emphasized the brand’s commitment to authenticity and consideration in creating the women’s collection. Rejecting the notion of simply resizing existing products, the brand dedicated resources to collaborate with designers specializing in women’s apparel to ensure that each item seamlessly blends fashion and function.
Echoing this sentiment, Earl Cooper, co-founder and chief executive of Eastside Golf, highlighted the brand’s dedication to serving women who have historically been underserved by traditional golf apparel brands. By offering clothing options designed to transcend the confines of the golf course and resonate with a diverse audience, Eastside Golf aims to redefine the perception of golf attire.
The collection will be released in three phases throughout May, available for purchase on Eastside Golf’s website and app. With its innovative approach to fashion and unwavering commitment to inclusivity, Eastside Golf continues to lead the charge in transforming the cultural landscape of golf.
Renowned for its distinctive aesthetic and high-profile endorsements from athletes, musicians, and even former President Barack Obama, Eastside Golf has solidified its position as a trailblazer in the realm of golf apparel and accessories. Through strategic collaborations and partnerships, the brand remains dedicated to driving positive change and fostering a more inclusive golfing community.
