Puma, the renowned sports brand, has announced the launch of its first worldwide brand campaign in over 10 years, marking a significant milestone and its largest marketing investment to date aimed at reinforcing its position in the sports performance arena.
Dubbed the ‘Forever. Faster. See The Game Like We Do’ campaign, Puma seeks to establish itself as the “fastest brand in the world,” showcasing how its products empower athletes across various disciplines, including football, running, basketball, and handball.
Richard Teyssier, Puma’s Vice President of Brand and Marketing, expressed the significance of the campaign, stating, “Forever. Faster. marks a pivotal moment for Puma, as it represents a unified message aimed at resonating with our target consumers on an emotional level.”
The campaign, set to roll out across multiple platforms including social media, television, PR, outdoor, and point of sale globally, features a star-studded lineup of athletes. Among them are football luminaries such as Jack Grealish, Luis Suarez, and Neymar Jr, alongside track sensation Shericka Jackson and basketball standout Breanna Stewart.
Arne Freundt, CEO of Puma, emphasized the brand’s association with speed as its defining superpower. He stated, “Speed is the catalyst for greatness, enabling athletes like Mondo Duplantis, Karsten Warholm, Neymar Jr, and Breanna Stewart to elevate their performance and redefine the game.”
Through its campaign, Puma invites individuals to embrace their inner speed and push beyond their limits, encouraging personal growth and empowerment. By embodying the ethos of “Forever. Faster.,” Puma aims to inspire individuals to unlock their full potential and view the game from a perspective of relentless speed and determination.
