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Joe Fresh Teams Up with Jessi Cruickshank for Family-Focused Collection

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Canadian fashion retailer Joe Fresh is making waves with its latest collaboration, joining forces with comedian Jessi Cruickshank to launch an exciting capsule collection.

Perfectly timed for Mother’s Day and summer getaways, the Joe Fresh x Jessi Cruickshank collection introduces matching neutral checkered styles for the entire family, spanning women’s, men’s, kids’, toddlers’, and babies’ sizes.

Meghan Lengyell, Joe Fresh’s Vice President of Marketing and Communications, expressed enthusiasm about the collaboration, stating, “Partnering with Jessi for a family-centric collection felt like a natural progression of our longstanding relationship. Leveraging Jessi’s humor and relatability allows us to engage with our customers and infuse this collection with fun and entertainment.”

Available in a limited edition, the collection features a range of pieces, including shirts, shorts, dresses, and baby rompers. Sizes are inclusive, catering to women from XS to 3X, men from XS to XXL, and children from S to XL, along with toddler and baby sizes up to 24 months. With prices ranging from 16 to 35 Canadian dollars, the collection offers accessible, stylish options for every member of the family.

Excited about the partnership, Jessi Cruickshank shared her thoughts: “I’m thrilled to introduce this family-focused collection with Joe Fresh. As a mother of three, I’ve always admired the brand, but now, dressing my kids, I appreciate their trendy yet practical pieces even more.”

Founded in 2006, Joe Fresh is renowned for its modern, accessible designs across lifestyle collections for women, men, and children. With over 1,450 retail locations across Canada, including prominent presence in Loblaw and Shoppers Drug Mart stores, as well as standalone outlets and online at, the brand continues to captivate fashion-forward consumers.