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C&A Introduces Innovative Men’s Denim Collection with LYCRA® ADAPTIV Fiber

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C&A, renowned for its commitment to quality and affordable fashion, proudly presents its latest Spring/Summer 2024 men’s denim range featuring the groundbreaking LYCRA® ADAPTIV fiber. This capsule collection of four styles represents a significant leap forward in denim technology and is poised to redefine the denim experience for men across Europe.

Daniel Jimenez, C&A’s Chief Merchandising Officer, expressed the brand’s dedication to innovation: “At C&A, we are constantly pushing the boundaries to enhance our customers’ experiences. Our new men’s denim range with LYCRA® ADAPTIV technology embodies our commitment to style, durability, and comfort.”

LYCRA® ADAPTIV Fiber Technology
At the core of this cutting-edge denim collection lies LYCRA® ADAPTIV, a revolutionary fiber that adapts to the wearer’s needs, ensuring unparalleled comfort and flexibility throughout the day. This innovative elastane provides a second skin effect, effortlessly moving with the wearer to deliver a comfortable and stylish fit.

Key Features of the Collection
1. LYCRA® ADAPTIV Fiber: Experience unrivaled comfort with this innovative fiber that adapts to your body’s needs.
2. Adaptive Stretch: Enjoy the feel of a second skin with advanced technology that ensures flexibility and comfort.
3. First-to-Market Innovation: C&A proudly leads the market with the introduction of LYCRA® ADAPTIV fiber in denim.
4. Sustainable Fit: The LYCRA® dual core technology ensures a consistent and reliable fit over time, even after repeated washes.
5. Stress-Free Shopping: The wider fit window flexibility offers a hassle-free shopping experience, eliminating the need for returns.
6. Versatile Styles: From classic cuts to slim tapered designs, the collection caters to various styles and occasions.
7. Composition: Crafted from 92% cotton, 6% Elastomultiester (LYCRA® T400®), and 2% Elastane (LYCRA® ADAPTIV).

About C&A
C&A is a leading fashion retailer in Europe, known for its commitment to quality, affordability, and sustainability. With a focus on providing stylish and durable fashion for all, C&A continues to innovate and redefine the fashion landscape.